▸ Selected work
A slice of projects across AI engineering, Shopify Plus apps + storefronts, multi-tenant SaaS, and open source. Tech-first descriptions — pick what you need built next.
▸ How to read this page
Featured = full case study. The rest = live links. Resume has every stack + outcome.
50
Live projects + links
4
Featured case studies
31
Shopify apps + storefronts
3
AI case studies
▸ 26 case studies · 4 featured
▸ The ones with the highest signal
▸ shopify
Public Shopify app that schedules theme publishes for sales, drops, and seasonal launches. Merchants queue a future theme rollout (with rollback) so the storefront swaps automatically at the planned minute — no on-call required.
Zero-downtime theme swaps; no engineer needed for midnight drops
▸ shopify
End-to-end claim management embedded in Shopify Admin. Customers file warranty / damage / return claims from the storefront; merchants triage, approve, and refund or reship from one queue with status webhooks.
Centralized claims pipeline; merchant time-per-claim down materially
▸ saas
Hosted commerce platform serving thousands of merchants in MENA and West Africa. Single Laravel codebase, tenant-scoped storefronts, theming engine, integrated payments, shipping, and dashboard analytics.
Built core merchant tooling for a regional Shopify-like platform
▸ shopify
Localized Shopify Plus storefronts for UAE-based home and lifestyle brands. RTL + bilingual (Arabic / English) theme architecture, regional payment integrations, custom checkout UX, and shipping-zone tuning for GCC logistics.
RTL-ready storefronts tuned for GCC commerce
▸ Claude · MCP · RAG · Agentic AI
▸ ai
Shopify app helping merchants prepare catalogs for the agentic-shopping era. Three modules: Agent SEO Optimizer (LLM-readable product fields), Agentic Analytics (LLM-traffic insights), and UPC/GTIN Compliance Manager — leveraging Shopify Catalog API inferredFields.
Product catalogs optimized for AI-driven shopping agents (Perplexity, ChatGPT)
▸ ai
End-to-end retrieval-augmented generation pipeline for a knowledge-heavy SaaS. Chunking, embeddings, hybrid search (BM25 + vector + RRF), Cohere reranker, eval harness, and cost guardrails — running entirely on Postgres + pgvector, no managed vector DB.
Answer accuracy passed eval bar; vector infra cost cut vs managed DB
▸ ai
Built a Model Context Protocol server that exposes a Laravel SaaS's tickets, billing, and product docs as MCP resources + tools. Claude agents resolve tier-1 support tickets without leaving the host app; auth + audit log + cost ceilings included.
Tier-1 ticket auto-resolution; senior engineers off the ticket queue
▸ Public apps · Custom themes · Checkout extensions
▸ shopify
Public Shopify app that schedules theme publishes for sales, drops, and seasonal launches. Merchants queue a future theme rollout (with rollback) so the storefront swaps automatically at the planned minute — no on-call required.
Zero-downtime theme swaps; no engineer needed for midnight drops
▸ shopify
End-to-end claim management embedded in Shopify Admin. Customers file warranty / damage / return claims from the storefront; merchants triage, approve, and refund or reship from one queue with status webhooks.
Centralized claims pipeline; merchant time-per-claim down materially
▸ shopify
Localized Shopify Plus storefronts for UAE-based home and lifestyle brands. RTL + bilingual (Arabic / English) theme architecture, regional payment integrations, custom checkout UX, and shipping-zone tuning for GCC logistics.
RTL-ready storefronts tuned for GCC commerce
▸ shopify
Shopify app that re-ranks collection pages with smart rules: revenue, inventory pressure, freshness, conversion. Optional AI lane uses semantic embeddings to surface products closer to a shopper's intent than Shopify's default sort.
Higher PDP-to-cart on collection landings; new merchandising lever
▸ shopify
Schedule product publishes, unpublishes, price changes, and tag updates at the minute. Built for drops, embargoes, and rolling launches across multiple markets — with audit trail and revert.
Drop launches with no manual midnight clicks; full revert capability
▸ shopify
Theme App Extension + Admin app that lets shoppers check their gift-card balance from the storefront without contacting support. Works with multi-currency, multi-language, and Shopify Plus expanded gift-card limits.
Support tickets for gift cards drop; self-service for shoppers
▸ shopify
TikTok-style vertical video player embedded in Shopify storefronts. Each clip links to a product or collection with one-tap add-to-cart, ABV tracking, and conversion analytics. Built for DTC brands that already produce social content.
Reuses existing social content as a conversion channel on-site
▸ shopify
Shopify app that lets shoppers save, name, and share multiple persistent carts — like Amazon's saved-for-later, but with shareable links for gifting, wishlists, and B2B procurement workflows.
Recovered abandoned carts via shareable links; new gifting flow
▸ shopify
Lightweight storefront alert and announcement bar with targeting (country, device, page), scheduling, and analytics. Built to replace heavier theme-bound banners with a configurable Theme App Extension.
Page-targeted promo banners without touching theme code
▸ shopify
Schedule Shopify theme sections and blocks to appear / disappear at the minute. Useful for embargoed launches, flash sales, region-gated banners, and rolling A/B tests without editing the theme each time.
Time-gated theme content without theme edits or deploys
▸ shopify
Schedule collection publishes, products-in-collection updates, and sort-order changes at exact times. Sister app to Product Maestro for merchandising teams running coordinated multi-collection drops.
Coordinated drops across collections without a war room
▸ shopify
Shopify post-purchase app that surfaces one-click upsell offers between checkout and thank-you page. Merchant rule engine for product targeting, discount stacking, A/B testing, and incremental-revenue analytics.
Incremental revenue per order without disrupting checkout
▸ shopify
Custom Shopify Plus storefront for a high-traffic celebrity brand. Theme engineering for hero merchandising, drop launches, custom product configurators, mobile-first performance budget, and abuse-resistant checkout.
Drop-ready storefront engineered for spike traffic
▸ shopify
Custom Shopify Plus builds for eyewear brands: virtual try-on integrations, prescription flows, multi-variant product configurators, lens add-on logic, and abandoned-cart recovery tuned for high-AOV optical purchases.
High-AOV eyewear storefronts with prescription + add-on flows
▸ Multi-tenant Laravel · Media · Edu · Agritech
▸ saas
Hosted commerce platform serving thousands of merchants in MENA and West Africa. Single Laravel codebase, tenant-scoped storefronts, theming engine, integrated payments, shipping, and dashboard analytics.
Built core merchant tooling for a regional Shopify-like platform
▸ saas
End-to-end learning management platform serving multiple training providers from one Laravel codebase. Course authoring, cohort management, student progress, assessments, certificate issuance, and per-tenant branding.
Multi-tenant SaaS serving multiple training providers from one codebase
▸ saas
Web platform for an agricultural services business: product catalog, distributor portal, lead capture, partner network, and content hub. Performance-focused stack tuned for slow networks and mobile-first agricultural buyers.
Lead pipeline + distributor portal on one Laravel stack
▸ saas
Shipping-protection SaaS that integrates as a Shopify app. Shoppers opt-in to coverage at checkout; merchants get an embedded admin to triage protection claims, refund or reship, and reconcile recovery analytics.
Vertical SaaS layered on Shopify checkout
▸ saas
Two complementary SaaS products for educational content: a Learning Management System with course authoring, enrollment, and grading; plus a content-creation platform for question-bank authoring and assessment generation.
Two production SaaS products in education tech
▸ saas
Web platform + native mobile apps for paid mobile content distribution across MENA. PHP / Laravel backend, REST APIs, Android client, content provisioning workflows, and operator billing integrations.
▸ saas
Backend and integration work on a data extraction platform — pipelines, API design, and operational tooling that turns unstructured sources into structured, queryable output for downstream products.
Shipped extraction pipelines + integrations for a client-facing data platform
▸ saas
High-traffic Moroccan news and radio properties. Laravel + Vue.js content pipelines, multi-site CMS, live-stream radio integration, cache layers tuned for breaking-news traffic spikes, and editor workflows for newsroom teams.
Newsroom CMS + live radio platform serving millions of monthly readers
▸ saas
Multi-vertical agency and studio sites built on Laravel, Nuxt, and Astro stacks. Lead funnels, CMS, headless content, performance budgets under 100ms server response, and SEO-tuned routing for marketing-driven traffic.
▸ 24 more sites in production · short notes only
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